Man the F UP

Man the F UP is the men's fitness coaching brand in Amer Kamra's Hammer Fitness family, alongside Hammer Fitness and LadyTheFUp. It offers coaching programs for men run from the Hammer Fitness headquarters in Scarborough.

In-person coaching runs out of Hammer Fitness HQ at 21 Progress Avenue, Unit 7, in Scarborough. The brand also runs online coaching for clients outside Toronto.

Programs combine personalized training plans, nutrition guidance, and regular accountability check-ins with a coach. The approach targets long-term body recomposition through structured programming.

New clients apply through the brand's website and are matched with a coach for an intake covering goals and training history. The intake also covers scheduling before a program begins.